Pico

Lawrence Chia, Chairman of Pico, tells Headline Finance how marketing has evolved into a sustained emotional investment – and why this makes Integrated Brand Experience the most effective activation methodology for maintaining competitiveness.

Marketing companies must go beyond the ‘carbon offsetting’ basic requirements and integrate sustainable development into their operational policies.

Pico’s efforts ultimately assisted customers in creating an Integrated Brand Experience. So, we decided that we should rebrand refresh the brand and reposition Pico as a brand activation agency, to focus on everything that delivers an Integrated Brand Experience.